Examples of personal SWOT

When we decide to start a business or any project that requires our time and effort, it is normal that we have certain doubts that lead us to make wrong decisions. This stems from the lack of organization and planning that we could have.

Faced with a similar situation, the best we can do is take paper, pencil and capture the ideas that come to mind about a positive result. But in order not to improvise, there are methods or systems that help us better organize those ideas and that together they have a true purpose, such as SWOT .

What is SWOT?

At the business level, the SWOT or SWOT is a matrix that is created in order to mention certain characteristics of the company in order to evaluate its general conditions and establish new objectives or decide what actions to take. It can be done early in the founding of a company or whenever necessary.

SWOT is the acronym made up of the words Weaknesses, Threats, Strengths and Opportunities.

What is personal SWOT?

Just as a company can be evaluated with the SWOT, it also applies to a person. Any entrepreneur who wants to evaluate himself to know how to act in front of a business idea and what his goals should be in the short or long term, can fill in a sheet with his weaknesses, threats, strengths and opportunities that he presents. Everything related to the project you hope to undertake.

How to do a personal SWOT analysis?

To know what to write in each of the SWOT items, it will be necessary to answer some or all of the following questions:

Strengths : What do you stand out for? What are your strengths? What do you do better than the others? What tasks or activities do you find most rewarding? In what type of environment do you feel most productive?

Weaknesses : In which recurring failures? What attitudes or behaviors prevent you from achieving your goals? What is your biggest flaw that makes you unproductive?

Threats : Is there an external element that makes it difficult for you to achieve your goals? What competition exists within your area of ​​entrepreneurship? What risks are there for you or your business today?

Opportunities : What can you achieve if you assume your strengths? What resources do you have to start your project? How can you keep improving to reduce weaknesses?

Examples of personal SWOT

Example 1


  • Little experience in the professional field
  • No driver’s license
  • Inexperience and difficulty in handling crisis situations


  • A lot of competition in the company
  • Job instability in the company
  • Difficult family situation


  • University degree
  • Young man, want to work
  • Availability to move
  • Knowledge of languages
  • Ease of communicating with others


  • Sector in full growth
  • Many companies with offers
  • Opportunities for personal entrepreneurship

Example 2


  • I get distracted with some ease
  • I’d rather worry than deal with time
  • I like things to be done only my way


  • Distractions
  • Competitive prices
  • Lack of time


  • Extensive knowledge of the sector
  • Quick understanding of customer needs
  • Good humor


  • Recognition in a sector with little competition
  • Create a personal brand
  • Offer other services in the future

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