Examples of Operational Objectives

The objectives are part of the lines of action drawn up for the fulfillment of goals and projects established in a given time, in the case of operational objectives they are those that serve as certifications or references of the projects proposed by a company , institutions or communities .

They are fulfilled on a daily, weekly or monthly basis; these feed the strategic objectives of the same. At the same time, they are known as tactical objectives, which allow the development of tasks that compete, as already mentioned, with the strategic objectives . They are the concretions, of projects presented on a large scale.

Another important element to consider within the operational objectives is their fulfillment in the short term and specifically , these objectives form a gear with the strategic objectives for the achievement of greater goals in projects that may be of a business or other nature.

The operational objectives must be concrete, quantifiable and measurable; placed in turn in line with the organization of the company and its positioning in the market.

Therefore, it is important that some examples are known that allow you to identify the moments of the large-scale project in which you need to apply operational objectives:

Examples of Operational Objectives

    1. In an advertising firm a campaign is requested to increase sales of 40% of a beauty product:

  • Develop an effective Advertising and Marketing strategy for the product.
  • Establish small and medium-scale marketing hooks.
  • Carry out person-to-person advertising survey activities in strategic spaces.
  • Promote the product through media including social networks.

The operational objectives, because they are concrete and short-term, are deployed in various units or departments within a business organization, for example;

  1. In a textile factory , consider increasing the manufacture of men’s shirts by 30%:
  • Agree with the personnel in charge of preparing the daily tasks for the fulfillment of the strategic objective.
  • Verify the model (s) with the highest output to cover said demand for the 30% increase.
  • Agree the time in hours and days for the realization of the goal.
  • Budgeting for the fabric (s) and other clothing materials of higher quality and better cost.

These types of objectives are also important to meet in institutions that address specific issues such as:

  1. In an Institution dedicated to environmental and park protection , whose strategy is the re-arborization of 10 hectares in a national park:

  • Select suitable seedlings for the land to re-tree.
  • Train the personnel in charge of planting the seedlings and trees.
  • Train theoretical-practical staff on the subject of planting near river beds.
  • Promote re-arborization in a given time of one month.

Likewise, a major project can be developed in an educational institution in which the teaching and learning processes for boys, girls, fathers, mothers and the community in general generate changes within the institution and outside it. For this, strategic objectives such as:

  1. Improvement in the supply of Drinking Water in the School and Community :
  • Diagnose the origin of the drinking water service in the community and the educational institution.
  • Quantify the number of accessible water intakes inside and outside the school.
  • Verify if the supply of drinking water to the community and the institution is carried out constantly.
  • Present plans of pipes and water intakes of the community space.
  • Contact competent bodies to specify the improvement of the water service in the community and therefore in the educational institution.

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