Examples of Mission and Vision

Mission and vision are words that are used repeatedly in a job, this is individual or group. Of course, these words can also be applied to other moments in life. However, each of these is different and that is why it is important to keep it on topic. They were asking us to talk about  examples of mission and vision,  so we brought them for you. You will know its definition, concept and how to apply them correctly.

Mission and business vision

The vision  can be considered as an important objective on the part of a company. This can be from growing in the short term, increasing income or simply becoming more known in a specific time frame. They always have a clear idea and offer a plan to execute as a team, business and even individually in the workplace where you are.

Mission is basically to convey the main objectives of being in a company or group. Something that characterizes you and that generally becomes a term that can differentiate them from the competition. Others pose it as the image or what is planned in the long term of your personal, group and business growth.

Mission and personal vision

This is something that has been handled in recent years within self-help books. What they try to focus on is the “mission in your life”, we can understand it from: being happy or reaching that goal you have for self-realization.

Vision could be exemplified as what you will work on or what you want to do in a few years, always trying to take the right path of things.

Examples of Mission and Vision


  1. Mission: Nike: Bring inspiration and innovation to every athlete in the world / Vision: Remain the most authentic, connected and distinctive brand.
  2. Mission: McDonald’s: To provide a fun and safe environment where customers enjoy good food with quality ingredients at affordable prices / Vision: To drive profitable growth and improve to serve delicious food to more customers, every day and around the world.
  3. Mission: Adidas: To lead the sporting goods industry with brands based on a passion for sport and the sporting lifestyle / Vision: To be leaders in innovation and design that help athletes of all skill levels achieve peak performance with every product we bring to the market.
  4. Mission: American Express: To be an essential element for customers by providing differentiated products and services in order to help them achieve their aspirations / Vision: To provide the best user experience every day.
  5. Mission: InvisionApp: Question the hypothesis. Think deeply. Repetition as a lifestyle. Details and more details. Design everywhere. Integrity. / Vision: Offer the best digital product experience through our platform.
  6. Mission: Honest Tea: Create and promote great tasting, healthier and organic beverages. / Vision: Find sustainable options and keep stakeholders up to date on our progress and challenges.
  7. Mission: IKEA: To offer a wide range of well-designed and functional home furniture products at prices so low that as many people as possible will be able to afford them. / Vision: Improve the daily life of many people.
  8. Mission: Nordstrom: Give the customer the best service and variety, quality and value of products. / Vision: To better serve our clients to always be relevant in their lives and form lasting relationships.
  9. Mission: Patagonia: Create the best product, not cause unnecessary damage and use the business to inspire and implement solutions to the environmental problem. / Vision: Make Patagonia a completely responsible company.
  10. Mission: Google: Organize the world’s information and make it universally accessible and useful. / Vision: Provide access to the world’s information in one click.


  1. Oprah Winfrey : “Being a teacher. And to be known for inspiring my students to be more than they thought they could be. “
  2. Joel Manby , creator of “Sea World”: «Loving God and loving others»
  3. William Arruda: “If you want to be successful, you must think of yourself as a personal brand” author of Ditch, Dare, Do: 3D Personal Branding for Executives.
  4. Denise Morrison: “To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference.”
  5. Joel Manby : “I define personal success as consistent with my own personal mission statement: love God and love others.”

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