Examples of business plan

Business plan

It is a fundamental tool for any company. In a business plan, the business idea that you want to propose and the level of profitability that it has is explained through a project.

In any business plan, it is sought to synthesize the information to the maximum, placing in it only the most relevant, to later be able to analyze and study its viability.

In a business plan, it is possible to evaluate each aspect of the business that arises, studying the various problems that may arise.

Business plan examples

  1. Business plan for a cafeteria

    “The business idea

We propose a cafeteria based on the buffet concept, but with control of the dishes consumed (it is not a free buffet). Customers enter with their trays in a closed circuit where they can choose various firsts, seconds, desserts and drinks, before going through the checkout and paying for their food before heading to the table area to enjoy the food.

It is a concept that can be considered as fast food, which allows users not to waste time and generally has an economical price. It is common in large companies or public places (hospitals, airports, highways).

What need does the business idea respond to?

The crisis has substantially reduced the purchasing power of consumers. An important part of the restaurant supply has had to close, due to the drop in sales in the sector (close to 30% since the start of the economic difficulties).

On the other hand, there is a market of workers who are looking for variety in the dishes and speed of service, while having to pay for their meals every day represents a significant monthly expense.

Project location

The ideal for this type of company is to find a location close to a large work center. For example, in the vicinity of industrial estates, shopping centers or business centers. It must be taken into account that the main clientele is the employee who does not have time to return home to eat and is looking for a cheap and varied place, so they cannot be located very far from those work centers.

Although there may be small cafeterias, to take advantage of economies of scale it is important to have a certain volume, which increases the importance of locating an area with a sufficient number of workers.

Promoter team

It is highly recommended that people who are going to carry out a project in the restaurant sector have the necessary experience. Although it may seem simple, there are important logistical and health aspects, and organization and know-how is required to guide a group of employees that is usually important.

In the case of a buffet system, the staff is smaller (there are no waiters), but a significant number of people are still needed for the kitchen, cleaning and boxes.

Competition study

Competing with the buffet cafeteria concept for hard-working customers who have a small budget and little time are several major players.

  • In the polygons, there are usually large restaurants with adjusted menus, which vary their proposal every day and seek to combine speedy service and treatment as at home. In principle, the concept of the cafeteria should offer better prices (you can buy each of the dishes individually) and more variety.
  • In shopping centers, free buffets are common, as well as a large number of restaurants. In general, both the all-you-can-eat buffet and the restaurant (chain or not) offer significantly higher prices than the concept of a cafeteria that is proposed.
  • You have to count on the competition of the internal cafeterias of the big companies. Normally they receive some type of subsidy from the company so it is practically impossible to compete against them. If a major workplace has its own cafeteria, it is best to exclude your employees from the potential market.
  • It is quite common to find hamburgers, sandwich shops or sandwiches with very competitive prices. In this case, the cafeteria concept provides a greater variety and more balanced dishes for a not much higher price.
  • Other coffee shops may also be working in the area. For example, the English Court in some of its centers has a buffet service. In this case, they would compete for price and for some services.

Marketing and communication strategy

Obviously, communication work varies greatly depending on the location of the center. If it is a cafeteria located within a shopping center in a highly visible area, most of the people in the place will notice its opening almost immediately (which does not mean that it is always advisable to advertise).

In the case of a polygon, it is very important to do communication work with all the companies located in the industrial zone, and also in other nearby polygons. Many potential customers will still have to take a car to eat, so a distance of 2 or 5 kilometers matters relatively little for this purpose.

For this type of business, the most profitable strategy is to get an agreement with a company so that its employees come to eat. You can lose a bit of margin (you need to negotiate prices), but in return a significant volume of business is ensured. On the contrary, when the market study is carried out, it will be necessary to check that important companies do not already have signed long-term commitments with competitors.

Operation of the company

A cafe of this type has some significant differences from a classic restaurant.

  • Dishes are prepared in advance, and then the customer chooses from the available offer. Therefore food production is simplified. The number of dishes is also usually considerably less than in the menu of a traditional restaurant, which also contributes to better productivity in the kitchen. The counterpart is that special care must be taken in estimating quantities per dishes and a very efficient system to maintain the properties of food, both hot and cold.
  • There is no table service. It is only necessary to serve hot dishes, check that the buffet is not missing some dishes and do a little cleaning in case some customers do not collect their trays.
  • It is necessary to have at least one cashier to collect the food, and at rush hour 2 or 3 may be necessary to avoid losing the great advantage of this system: the speed of service.

Necessary investment

The money required for an investment of this type is very similar to that of any restaurant. The material and requirements of the kitchen are identical, tables, chairs and boxes are needed in the same way. Some elements are even added, such as the entire buffet system with its refrigerators and systems to keep food warm.

The investment required to adapt the premises to both the regulations and the practicalities of the business can be a significant amount.

You also have to invest in buying initial food and drink stocks.

It is difficult to estimate the necessary investment but we could say that at least around $ 1000 would have to be paid (for a small project)

Sales forecast

To calculate the number of diners that could be served each day, and since the heart of the clientele of this project are the employees of the local companies, the best thing to do before starting to work on the idea would be to carry out a survey of these workers , explaining the concept and the price range. If the survey results show strong interest, a sales forecast based on a number of meals served can be extrapolated.

It is important to remember that surveys are not a guarantee, because many people can say they would come and then not. However, if the survey shows no interest in the concept, then it would be better to rethink the idea in another way.

Margin on sales

The idea is to make standard and simple dishes to prepare, so the margin on each of them would be important (as is usually the case in restaurants in general). However, being a project aimed at taking care of the clients’ pockets, the margin would be much lower than what usually happens. It would seek to compensate this lower margin in two ways: by the volume sold and by lower expenses.

Fixed costs

By having a standard food offer, more dishes can be produced with fewer people, so the ratio of cooks to dishes served is lower than in a normal restaurant and the fixed expenses in personnel logically are also lower. In addition, the cooks serve the hot dishes and reposition the cold dishes when necessary, and can even organize the cleaning of the room if necessary.

Cashiers are also part of the fixed costs, but they can be employed part-time, especially during peak times.

The rental of the premises and the depreciation of the material would constitute another very significant part of the expenses.

To all this, we must add the usual expenses (supplies, external services, etc.) »

  1. Business plan for consulting

«Sector: Specialized consulting for companies (according to sector).

-Activity: Specialized consulting for companies (according to sector).

-Legal form: Limited Company.

-Installations: 60 m2 divided into reception area, meeting area and workspace.

-Equipment and machinery: Computer equipment (a fixed computer, a laptop, a blackberry and a multifunction), management software and stationery.

-Staff and organizational structure: Two promoters / workers.

-Service portfolio: Specialized advice.

-Clients: SMEs with a certain number of workers and located in a very specific area.

-Promotion tools: Commercial visits; Web page; commercial label, press advertisements, merchandising; social media; newsletter by e-mail; bonus plan for clients who introduce us to other companies; Blog; Google AdWords; Press releases; agreements; and outreach talks.

Business idea

When putting yourself before the business plan of a consultancy, you have to be innovative in your initial approach. It is not worth you with an offer-type. You cannot offer the same that a consultant that has been in the market for years already proposes. Unless, of course, you offer that same service to a new segment of customers. You have to sell a turnkey solution and you have to solve a problem for a company.

Focus on a specific field of activity that you master: you do not want to provide service in all areas. You can’t touch all the sticks. That shows a lack of maturity in the business plan. Also, there is always time to expand. If you’re good at finance, you can’t be good at tech too, for example. Especially if we are talking about a company with two employees.

A balance must be found between specialization and the general offer in consulting. Many consulting entrepreneurs enter an excessively specialized product, closing the doors to business opportunities in other areas.

Your service

The motivations for acquiring this type of service logically differ from one type of client to another. However, in your business plan you always have to focus on it from the customer’s point of view: don’t highlight what you sell, but rather the problem that you solve for the customer with what you offer. It is a matter of focus.

Business Focus

An entrepreneur will always assume consulting as a cost, and any good entrepreneur must avoid incurring excessive costs. Thus, the consulting entrepreneur must turn around the way of selling his company; It should highlight either the savings that this service is going to suppose to the employer or the solutions that are going to suppose a psychological discharge of his problems.

In order to come up with this approach, you have to think about bundling these types of services. It is very difficult in itself to sell consulting hours. Better to have different packages (that already include hours). It is about turning something intangible into solid. In some cases, these packages may also be patented and sold (when they can be developed, for example, with software).


If you want to start a consultancy that focuses on SMEs, you do not want to cover all SMEs. Focus on a specific SME sector and, if it can be ‘geographically specific, so much the better.

Adapting to the socioeconomic context of the area or territory where you want to implement your project has an important reference in the degree of socioeconomic development of the area. The higher this is, generally so is the number and degree of specialization of the consultants already working in the field and, therefore, the more important your specialization in a field will be – renewable energy, human resources, production processes … – .

This specialization requires that the first contact with potential clients be personal or within very specific promotional supports, specialized magazines, very specific business associations, among others.

At lower maturity …

In less developed areas, the approach you have to do is different. If the area in which you will develop your company is not so mature, it is likely that your competition already works for large national consultancies that subcontract tasks to companies established in the territory. In this case, you will find a number of companies that will limit the degree of specialization of your consultant. If you narrow the professional field a lot, you will find yourself in the need to geographically expand your market by not having enough clients.

Your prices

You should not bet on setting prices very low or below the market, basically because you will not be able to sustain them over time, beyond a limited initial promotional action. In addition, a poor quality image is offered in a specialized service that requires a high level of knowledge.

Experts recommend that you be moderate in your sales forecasts by maintaining market prices instead of thinking about higher sales with popular prices.

Financial plan

In the case of consultancies, more than profitability ratios, you have to take into account your cash flows [the money with which you have to pay the payments to suppliers and the daily expenses of the company and calculate your balance [how many consulting packages and how many clients do you need to have for your business to be profitable]. As you are going to fail in your sales calculation (it is difficult to estimate and adjust to reality), it is important to know your expense structure. It serves as an indicator to calculate how much you have to bill, how many packages you have to sell, knowing in advance how many hours it takes you. It is important because it is a first approximation.

In the financial section of a professional office, you must be very careful with travel costs when providing your services in the offices of your clients. In many cases, they are costs that are underestimated when making the business plan, but they represent an important part. In fact, it is one of the key cost areas along with personnel costs. “

Related Articles

Leave a Reply

Your email address will not be published.

Check Also